Global leader in application enablement, Movius Interactive Corporation, has appointed Leonardo Vidal as its new Vice President of Sales for Central and Latin America (CALA).

As a key member of the senior management team Vidal will be leading the CALA team and responsible for creating and executing the go-to-market and operational strategies for Movius in the region.

Fluent in English, Spanish and Portuguese, Vidal comes to Movius with more than 18 years´ experience within the technology industry in both Europe and CALA regions. Most recently he served as the Senior Director for Neustar Latin America Carrier Services group based in Brazil.

Movius CEO Dominic Gomez commented: “Having talented individuals at Movius with a proven track record is central to our success. Vidal is well connected within the CALA region and wider mobile messaging industry and brings a wealth of knowledge and enthusiasm to the team. I am looking forward to Leo further advancing our success in the important CALA Region.”

Prior to Neustar, Vidal held positions at Mformation, Openwave, Critical Path, CA and EDS. During this time he worked with many leading operators, including America Móvil, Telefónica, Telecom Italia and Cable & Wireless groups as well as regulators and industry associations GSMA and ABR Telecom.

Vidal said: “I have been following Movius’ progress for many years and have been very impressed with its work in the field of next generation applications. I am looking forward to enhancing our relevance to our existing customers, expanding our presence and further developing the already strong performance in the region.”

Vidal is married and lives in Rio de Janeiro, Brazil.