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TelecomsTalk | March 18, 2019

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New Digital Cities Barometer shows mixed results in Europe

Editor

Photo: istock.com/JohnKellerman

As technology continues to evolve, the need for businesses to digitally transform is an imminent reality. Many business leaders, including those in Europe, are looking outside of their organisations to the cities in which they are based for additional support. A recent study commissioned by leading telecommunications and technology company, Telstra, and conducted by the Economist Intelligence Unit, found European business executives are divided when it comes to their cities ability to effectively support their firm’s digital transformation. iphone 7 phone cases tucch The study found confidence levels in London and Madrid relatively high on the barometer, compared to the likes of Rotterdam and Berlin at the other end of the scale. fluffy phone case iphone 8 The report – Connecting Commerce The Connecting Commerce report includes the first ever Digital Cities Barometer, a ranking of 45 cities based on a survey of 2,620 executives conducted in June and July 2017. iphone 7 case holder The executives surveyed represented eleven industries, including professional services, financial services, manufacturing, retail and education. The cities covered include 23 in Asia-Pacific, 19 in EMEA and three in North America. xdoria iphone 7 case The Barometer measured five categories relevant to business performance: innovation and entrepreneurship; the financial environment; people and skills; development of new technologies; and ICT infrastructure. iphone 8 pela case Where did European cities place? Of the European and British cities surveyed, London and Madrid were the only two that made the top 10 for overall business confidence in their city’s digital environment, with London placing 9th and Madrid 10th. This was followed by: Barcelona (12th), Copenhagen (16th), Paris (20th), Oslo (21st), Milan (24th), Brussels (25th), Antwerp (28th), Amsterdam (29th), Marseilles (30th), Stockholm (31st), Birmingham (32nd), Rome (35th), Frankfurt (36th) and Rotterdam (41st). Confidence in the overall environment was lowest in Berlin, which ranked 45th overall. Digital revelations and expectations The environment in which businesses operate can directly impact the success of a company’s digital transformation, with 75 per cent of respondents believing factors in the external environment are just as important as their internal capabilities in determining their transformation success. protective phone case iphone 8 Another major point discussed in the survey was business’ access to government data, with majority of respondents believing that access to open data is important for their business, particularly when it comes to improving services for customers and developing new lines of business. Given almost half of the respondents believe their city’s ICT infrastructure is ineffective for their company’s transformation needs, and some even willing to relocate to another city with a more favourable environment, cities need to be conscious of the support firms deem as necessary to retain business and talent in the ever-competitive European environment.

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