Company Attacks $72 Billion Dollar BYOD Market with CAFÉ Platform and myIdentities Solution with the First Ever Split Billing Capability for Voice and Data

Latin America Operators have reported increased ARPU of more than 20 percent

Movius Interactive Corporation, a global leader in mobile applications that enable personalized communications on any device & across any network, is using next month’s Mobile World Congress in Barcelona to unveil key developments in BYOD roll-outs for both Android and Apple iOS devices which will address the major enterprise challenges of employee reimbursements & work/personal separation without compromising convenience, productivity and security.

The Movius myIdentities solution – enabled by its CAFÉ platform – comes from a company trusted by 100 plus mobile operators globally. This solution offers a unique means for operators to increase their ARPU while capitalizing on the market opportunity empowering their customers communications separation on ONE mobile device.

Movius comes to Mobile World Congress with the most advanced and easy to deploy service yet seen. Movius will also be showcasing their solution in the Samsung tent to demonstrate their unique capability of being able to provide multiple phone lines on one device (SIM independent) and split billing for voice and data between the personal and enterprise accounts – enabling enterprises to save money by only paying for work related consumption.

Movius, today, also issues The Movius Solution Newsletter and complimentary research by Gartner entitled “Don’t Let Mobile Phone Number Ownership Place Your BYOD Program on Hold,” which explains how you can effectively deploy a secure and cost-efficient BYOD program for your mobile workforce. BYOD market content and The Movius Solution can be found by clicking here.

“We are very excited to be demonstrating our myIdentites solution in Barcelona, where the world’s leading network operators will be gathered – all looking for a way to engage innovatively with the enterprise space. This year we are pleased to be part of the Samsung tent, this is just one example of the great relationships we are building with tier 1 operators and vendors globally,” said Movius CEO Dominic Gomez. “A fully integrated BYOD solution is enormous and will be one of the major talking points at Mobile World Congress as global operators search for the perfect solution,” he continued.

The Movius BYOD development is available through its unique client/server-based solution called myIDs Secure, which empowers users with privacy, control and mobility, whilst opening up new revenue streams for operators, who are now able to charge customers a premium for additional lines on their mobile phone. The “myIDs Consumer” solution provides an anonymous and/or temporary number for consumers wanting an additional line for social networking, roaming, dating services or classifieds, while “myIDs Business” solution helps enterprises by expanding all aspects of their desk phones (voice, voicemail, call log, contact list, etc.) to their mobile devices.

myIdentities is enabled and is part of the Movius Communications Applications Framework Engine, or CAFÉ – a platform that bridges the telecommunications world with the social, local and mobile world and allows operators to offer services that rival and take advantage of the over the top (OTT) revolution.

“Building on our market experience, Movius has developed a truly unique portfolio to deliver completely differentiated products for managing personal and enterprise usage on mobile devices for voice, messaging and data,” says Amit Modi, Vice President, VP & GM myIdentities Business. “This development is what operators have been looking for – the breakthrough that will allow them to address a highly receptive business market with a fully comprehensive and easily adoptable BYOD solution across an unmatched range of devices.”

Movius will be attending Mobile World Congress in Barcelona on 2 – 5 March, booth 5L3MR and will be demonstrating the latest Apple iOS platform for myIdentities. To arrange a briefing with Movius at the event, or to set up a telephone interview, please contact Kelly Mancaruso Kelly.mancaruso@proactive-pr.com.