Partnership bridges the gap between engineering and marketing activities through innovative use of automated network coverage maps and geospatial analytics

Mosaik Solutions, the global source for geospatial network intelligence, today announced a partnership with InfoVista, the global leader of IP and RF planning, service assurance and network optimization software solutions. This partnership will provide new ways for mobile operators to reduce subscriber churn and monetize their networks.

Poor mobile network performance and coverage are the primary reasons for subscriber churn. To optimize customer satisfaction, reduce churn and increase revenue, it is critical for mobile operators to ensure best-in-class quality of experience (QoE) throughout their mobile networks. The partnership between Mosaik Solutions and Infovista enables them to meet this goal by streamlining the use of mobile network engineering data, such as coverage maps, in their sales and marketing activities, all combined in one solution.

This is possible by combining the mobile network intelligence and strategic decision-making capabilities of Mosaik’s cloud-based interactive mapping platform, MapELEMENTS® with the RF network modeling capabilities of InfoVista’s real-time coverage map production solution, Mentum Fusion. Additionally, the partnership will enable mobile operators to be more proactive in their quest to limit churn by helping executives, marketers, engineers and GIS analysts tackle marketing programs, customer care programs, competitive network planning and other strategic growth initiatives.

“By combining Mosaik’s and InfoVista’s strengths, we’re bringing new opportunities to mobile operators that empower them to make more strategic business decisions,” said Chip Strange, vice president of products and technology, Mosaik Solutions. “This partnership not only provides the right solutions and resources to help mobile operators improve efficiency, but also achieve growth in the market.”

“Enabling mobile operators’ sales and marketing organizations to leverage mobile network planning and network optimization data creates a valuable opportunity for mobile operators to further reduce churn, increase revenues and attract new subscribers,” said Bernard Breton, SVP, Americas & APAC sales and chief marketing officer, InfoVista. “Our partnership with Mosaik Solutions is a perfect example of how our solutions can interoperate with business-critical sales and marketing applications of mobile operators, helping them further monetize their networks.”