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TelecomsTalk | March 28, 2024

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TV Connect Successfully Addresses the Future of Connected Entertainment

Editor

The world’s leading connected entertainment conference and exhibition, TV Connect, took the rapidly converging content and TV market into a new era, as thousands of visitors filled the Olympia in London last week. The stellar speaker line-up and calibre of exhibitors and delegates reflected the evolving nature of the industry, specifically focussing on integrating media to monetise the multiplatform environment.

The theme of the conference and exhibition was undoubtedly centred on the future of connected entertainment, as highlighted by its programme which was divided into three tracks; Experience, Monetise and Deliver. With over 200 speakers at the show, 2013 truly was a record breaking year for the event where delegates and attendees had the opportunity to listen to huge industry players from the industry.

Each day kicked off with a keynote session, including Richard Hilleman, Chief Creative Officer at Electronic Arts, who opened the conference with his thoughts on the huge opportunities that are presented to games providers. Day Two saw Francisco Varela from YouTube open the conference, with Bob Zitter, EVP and CTO of HBO kicking off Day Three with a session focussed on understanding the role of HBO in being the market leader in new technology development.

Joanna Jones, Events Director for TV Connect, says: “The event truly reflected the evolving nature of the industry with the right balance of content centred on the connected entertainment industry. We’ve already had positive feedback from speakers and exhibitors, as well as hearing some great comments from attendees. Exhibitors are already booking space for next year, so we’re looking to forward to even greater success in 2014.”

This year also saw the addition of three new sessions, including the Gaming Connect session where visitors learnt about the opportunity that competitive entertainment offers service providers, operators, content providers, gaming developers, social media networks and publishers. The latest developments were also revealed on how delivery space, cloud innovation and gaming networks can help enhance the real-time experience in a multiplatform world. New features also included the TV Connect bar, and the Content Bazaar, designed to provide a showcase for broadcasters to demonstrate their multiplatform innovations.

TV Connect went from strength to strength as the event had the largest and most exciting exhibition ever seen to date with impressive growth and a diverse spread of companies exhibiting on the show floor. The event witnessed an array of exciting activities from over 250 sponsors and exhibitors, including Tvinci which used the event as a launchpad for its OTT 2.0 platform and Aviion which launched version 4.0 of its Aviion OTT platform. Also at the show, KIT digital teamed up with Digisoft.tv to showcase a working example of its Social Programme Guide application that connects a second screen device with a TV as part of KIT digital’s Second Screen Interaction Suite. Huawei also gave case studies from China showing the way to build revenue through the development of TV app platforms.

The event this year saw a significant surge in attendance from C-level executives with this industry leading keynote line up, as well as the highly exclusive Media Leadership Summit hosted by Viacom, and the TV Connect Industry Awards, which attracted an unprecedented number of entries.

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