Global network access specialist, The Kenton Group, says innovation and partnerships are key, to supporting the expansion of new networks and increasing broadband availability for consumers. This statement comes on the opening day of the Broadband World Forum in Amsterdam, which will explore broadband as an enabler for improved services through technology and innovation.

Over the years broadband accessibility has changed from a luxury to the ‘fourth utility’ for most people as it has the potential to transform the delivery of key public services. It can make a huge difference to education faculties, businesses which enhance local economy, and can even provide a boost for many communities. The challenge for operators will be ensuring that they keep up network roll-outs to meet consumer expectations, something that can be overcome by driving innovation and creating unique partnerships.

John Larkin, Managing Director of The Kenton Group, says: “Creative thinking is key to producing innovative technology, so businesses need to devote time to re-thinking their pricing, marketing, customer service and above all, their user’s experience. In today’s rapidly evolving market, the industry as a whole needs to work together as never before, and events like the Broadband World Forum provide the perfect platform to explore future broadband strategy.”

The Kenton Group is committed to innovation and last year announced the launch of its Broadband Enabling Technology (BET) – the UK’s, and possibly the world’s, longest reaching broadband technology. BET works by extending the ADSL signal reach from approximately 5km to 12km or more using existing copper infrastructure, thus enabling users to receive the same level of service as other households or business’s positioned closer to the exchange.

The Kenton Group has over 30 years’ experience in designing and developing network access, connection products and solutions for carriers, operators, service providers, enterprise and government. The company takes a collaborative approach to projects and has strong industry partnerships with key players including market leader RAD Data Communications, which has been a partner since 2007. More recently The Kenton Group was named largest UK Reseller Partner Contributor by Actelis following a ten year relationship that has gone from strength to strength in delivering innovative products, that have received award winning recognition from Frost and Sullivan, Heavy Reading, Infonetics Research, and TMC.