{"id":8803,"date":"2014-09-11T14:45:00","date_gmt":"2014-09-11T14:45:00","guid":{"rendered":"https:\/\/www.telecomstalk.com\/?p=8803"},"modified":"2026-11-11T15:11:33","modified_gmt":"2026-11-11T15:11:33","slug":"amagi-targets-europe-with-technology-breakthrough-in-localisation-and-playout-of-content","status":"publish","type":"post","link":"https:\/\/www.telecomstalk.com\/?p=8803","title":{"rendered":"Amagi targets Europe with technology breakthrough in localisation and playout of content"},"content":{"rendered":"<p><em>New European headquarter in London to spearhead further international growth<\/em><\/p>\n<p>Amagi Media Labs \u2013 the cloud-based broadcasting specialists whose client base already includes CNBC, CNN, Disney UTV and the Sundance Channel \u2013 will next week unveil its plans to become a major force across Europe as it appears at the giant IBC conference and exhibition in Amsterdam.<\/p>\n<p>Amagi was founded in India in 2008 and has risen to become a major broadcasting force in that time \u2013 now working in India alone with 15 TV channels across more than 100 cities and dealing with around one million advertising seconds per month. Its client base has risen to include world famous broadcasters and other brands and earlier this year it began working in Europe with Sky channel Horse and Country TV.<\/p>\n<p>The company\u2019s use of The Cloud is allowing broadcasters to uniquely change the way TV networks localise and playout content. Amagi\u2019s transmission infrastructure intelligently uses secure and private technology within the cloud \u2013 coupled with barcoding techniques \u2013 to enable TV networks to quickly and cost effectively address multiple geographies. At the same time, broadcasters can significantly reduce reduce operational costs and navigate safely through both regulatory and licensing restrictions while at the same time allowing advertisers with specific regional needs to directly target a specific geographical zone without the need for additional expensive satellite transponder costs.<\/p>\n<p>\u201cAmagi\u2019s technology and delivery has seen us grow at a time when Indian broadcasting has been gripped by both Bollywood and unprecedented demand for cricket on TV and now the international market is turning its attention to our unique solutions for targeted advertising and 24&#215;7 playout,\u201d said co-Founder Srividhya Srinivasan.<\/p>\n<p>\u201cWe will be demonstrating some of our latest solutions for the first time at IBC and we are backing up our commitment to the European market by opening a regional headquarters in London before the end of 2014\u201d.<\/p>\n<p>While the company\u2019s success this year with Sky Channel Horse and Country TV marked a breakthrough in Europe, Amagi has already spread internationally and works in around 15 countries, stretching from Brazil in Latin America to the UK, Netherlands and Sweden in Europe, several countries in Africa and Singapore and Japan.<\/p>\n<p>\u201cWe are delivering the future of TV playout to an increasing international audience and at IBC TV executives from across the world will be able to see for themselves the difference that Amagi is making,\u201d added Mr Srinivasan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New European headquarter in London to spearhead further international growth Amagi Media Labs \u2013 the cloud-based broadcasting specialists whose client base already includes CNBC, CNN, Disney UTV and the Sundance Channel \u2013 will next week unveil its plans to become a major force across Europe as it appears at the giant IBC conference and exhibition [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2553,7],"tags":[],"class_list":["post-8803","post","type-post","status-publish","format-standard","hentry","category-broadcast-media","category-news"],"_links":{"self":[{"href":"https:\/\/www.telecomstalk.com\/index.php?rest_route=\/wp\/v2\/posts\/8803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.telecomstalk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.telecomstalk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.telecomstalk.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.telecomstalk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8803"}],"version-history":[{"count":1,"href":"https:\/\/www.telecomstalk.com\/index.php?rest_route=\/wp\/v2\/posts\/8803\/revisions"}],"predecessor-version":[{"id":9213,"href":"https:\/\/www.telecomstalk.com\/index.php?rest_route=\/wp\/v2\/posts\/8803\/revisions\/9213"}],"wp:attachment":[{"href":"https:\/\/www.telecomstalk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.telecomstalk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.telecomstalk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}