{"id":3878,"date":"2014-10-17T15:36:02","date_gmt":"2014-10-17T15:36:02","guid":{"rendered":"http:\/\/www.telecomstalk.com\/?p=3878"},"modified":"2018-06-06T10:09:37","modified_gmt":"2018-06-06T10:09:37","slug":"mobile-network-operators-losing-five-billion-us-dollars-each-year-to-grey-messaging","status":"publish","type":"post","link":"https:\/\/www.telecomstalk.com\/?p=3878","title":{"rendered":"Mobile Network Operators Losing Five Billion US Dollars Each Year to \u2018Grey\u2019 Messaging"},"content":{"rendered":"

Dialogue Group launches global SMART initiative to help operators fight back<\/em><\/p>\n

Dialogue Group \u2013 the longest established international SMS messaging company with almost 21 years\u2019 experience across the industry worldwide \u2013 will next week unveil a global A2P (Application-to-Person) SMS initiative to support MNOs (Mobile Network Operators) to win a share of $5US billion* in annual revenues currently being lost to the grey route messaging market.<\/p>\n

At the GSMA BARG 84 (Billing and Roaming Group) event in Cancun, Mexico (October 20-23), Dialogue is to launch its A2P SMART (Secure Monetisation of Application Related Traffic) Hub to support 250 of the largest mobile operators who have yet to address the significant revenue drain being caused by both the current presence and potential further growth of \u2018grey\u2019 messaging.<\/p>\n

\u201cThe \u2018grey route\u2019 market not only destroys the significant revenues that should rightfully flow to the mobile operators, but the rock bottom pricing it permits leads to disorderly markets, damaging levels of spam, and potential security threats, all of which are sources of poor customer experience and increased churn. Ultimately we\u2019re looking to deliver \u2018zero shades of grey\u2019 – 100% on-net SMS traffic delivery,\u201d explained Perry Offer, CEO of Dialogue Group.<\/p>\n

An A2P message delivered via a \u201cgrey route\u201d connection is originated from a source outside of the operator\u2019s own network, typically using a channel ordinarily reserved for carrying P2P communications. A \u2018grey route\u2019 A2P message can be sent when access to P2P channels is open for third parties to deliver A2P messaging, often without the recipient network even realising this is the case. As the P2P connections can carry no fee, they are extremely profitable for the sending third party when used to deliver A2P. This is because they charge a transaction fee for each message they deliver to their customers against which there is no cost from the recipient operator. <\/p>\n

With Dialogue\u2019s SMART approach to managing A2P traffic, this loss of revenue can be eliminated for the recipient network. Dialogue deploys its SMART services to help operators eliminate \u2018grey route\u2019 traffic enabling the recipient network to generate and keep the revenues it deserves. Simply put \u2013 control equals cash \u2013 and significant amounts as the process develops and more and more traffic is monetised.<\/p>\n

\u201cThis loss of revenues is unnecessary and needs to stop. 25% of the world\u2019s operators have already realised the enormous benefits they can gain from managing this problem and are working diligently to stop grey routes and monetise their A2P traffic, but 250 of the largest operators in the world have not yet taken action. In most cases this is because they do not realise the extent to which \u2018grey route\u2019 messaging passes through their network, and the loss of income and damage to customer satisfaction that it is causing\u201d. <\/p>\n

\u201cDialogue has already formed successful partnerships with a number of operators to protect their network and unlock these revenues. But starting as of now, we are on a mission to help this fantastic industry regain control of its networks and services and enjoy a more successful future based on moving forward with our expert support,\u201d added Offer. <\/p>\n

He continued: \u201cNot only will this benefit operators in terms of increased revenue, but also enterprises, banks and handset manufacturers in terms of quality of service. With two factor verification being used as an added security feature, the 100% on-net SMART A2P hub we are launching will ensure that messages reach the recipient in a timely manner; enterprises will no longer have to face the risk of messages being delayed due to grey routes being \u2018blocked\u2019, so it\u2019s \u2018win win\u2019 for all. Dialogue invites operators, aggregators and customers to join the A2P SMART HUB and reap the financial rewards it brings.\u201d <\/p>\n

Dialogue Group, which enters its 21st year of business this month, has extensive knowledge and experience of all aspects of the A2P market and next week will launch its A2P SMART HUB \u2013 a totally unique solution that guides operators through all the processes they need to filter their \u2018grey route\u2019 traffic to realise millions of dollars in additional revenues each year.<\/p>\n

For more information about this major development, please view this video with CEO, Perry Offer: http:\/\/www2.dialogue.net\/pr\/interview_perry<\/a>.<\/p>\n

Please contact Brian Dolby at brian.dolby@proactive-pr.com<\/a> or call +44 (0) 7899 914168, if you would like more information or would like to speak with Dialogue Group. Alternatively go to http:\/\/www.dialogue.net\/a2p-monetisation\/<\/a> or follow @dialogue_tweets on Twitter.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dialogue Group launches global SMART initiative to help operators fight back<\/em><\/p>\n

Dialogue Group \u2013 the longest established international SMS messaging company with almost 21 years\u2019 experience across the industry worldwide \u2013 will next week unveil a global A2P (Application-to-Person) SMS … Read More<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[562,563,564],"class_list":["post-3878","post","type-post","status-publish","format-standard","hentry","tag-dialogue","tag-dialogue-group","tag-perry-offer"],"_links":{"self":[{"href":"https:\/\/www.telecomstalk.com\/index.php?rest_route=\/wp\/v2\/posts\/3878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.telecomstalk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.telecomstalk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.telecomstalk.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.telecomstalk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3878"}],"version-history":[{"count":2,"href":"https:\/\/www.telecomstalk.com\/index.php?rest_route=\/wp\/v2\/posts\/3878\/revisions"}],"predecessor-version":[{"id":3880,"href":"https:\/\/www.telecomstalk.com\/index.php?rest_route=\/wp\/v2\/posts\/3878\/revisions\/3880"}],"wp:attachment":[{"href":"https:\/\/www.telecomstalk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.telecomstalk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.telecomstalk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}