There is no denying that 2020 was a particularly tough year for the entire movie industry, from studios and exhibitors to the theater-going public. As we now begin to experience improving conditions, there are already exciting events on the big screen to celebrate. One of these is the relationship between KenCast and Iconic Events, a new company focused on providing a premium content over an advanced marketing platform that offers something for everyone.
Founded by leaders with decades of experience in the exhibition and entertainment industries, Iconic is dedicated to help transform Movie Theatres into “Entertainment Centers” and it is laser focused on the event cinema market, the fastest growing segment of the cinema industry. Iconic has formed relationships with some of the industry’s most recognized technology firms including a multi-year contract to deliver live and recorded content over the Digital Cinema Distribution Coalition’s (DCDC) network of satellite and terrestrial distribution platforms.
In 2013, DCDC launched the first all-digital cinema network in North America utilizing KenCast technology. The network has been and continues to be a huge success, running flawlessly. The films and live events seen at the cinema are transmitted through KenCast’s headend software and hardware at a teleport, then thousands of miles into the sky and then down again, ultimately into KenCast’s theater-side appliance, the CinemaPro, in the projection booth. Thousands of films have been screened at thousands of theaters to millions of moviegoers who take the whole thing for granted.
Throughout 2021 and beyond, Iconic Events plans to deliver a wide range of event cinema content, from live UFC fights and other live sporting events, concerts, faith-based and inspirational programs, and classic film bring backs to some of the world’s most beloved and popular anime title brands. To ensure its audience receives the highest quality experience at all its events, Iconic Events chose KenCast’s Professional 2K Decoder, which integrates into the KenCast cinema workflow where live events are centrally booked and managed. KenCast President Henrik Axelsson remarked, “We believe Iconic Events provide a much needed and timely injection of new and exciting content to the silver screen. KenCast is proud to partner with Iconic providing the delivery and playback technology to fulfill their mission”.