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“OTT from threat to opportunity”

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IDT’s Filippo Percairo discussed some of the key challenges and opportunities for the VoIP market at this year’s Voice 2014 event in Moscow.

Filippo Percario, VP, EMEA of global leader IDT, presented some key points that are affecting the VoIP market at this year’s 2014 Voice Conference, held in Moscow Russia. Filippo gave visitors an insight into how the emergence of OTT is currently affecting the market and becoming a more viable opportunity for carriers to explore.

Filppo’s presentation will suggest that the rise of OTT players will continue at pace and the revolution they bring will help the more “traditional” operators to uncover new avenues of opportunity. IDT have been at the forefront of this revolution, as the first company to launch a commercial VoIP service through their Net2Phone brand in the mid-nineties. Now the market across the world is characterised by many more players offering even more ways for people to talk to each other.

Percario commented “For success, carriers need OTT players and OTT players need carriers. This requires carriers to change their mind set to “OTT are stealing my minutes” to “OTT providers have minutes I want””.

With future partnerships carriers can offer more to consumers, such as targeted minute bundles, prepaid solutions and easier ways to carry out business. Carriers must utilise these strengths to offer new high value services such as international top-up and mobile apps to get a foothold on new revenue streams from home and abroad. IDT have already explored this and worked with many global carriers to set up International Airtime services and made wholesale voice easy through their IDT Express service.

Filippo Percairo has over 15 years experience in the global telecommunications sector, he currently is responsible for IDT’s wholesale voice division across Europe, the Middle East and Africa. Filippo’s presentation will take place on Friday 28th November at 10:30-12:30 during the first session of the day “Future of VoIP in Russia and around the globe”.

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